Map the buying questions
Match your services and locations to useful pages. Give each page a clear purpose and a next step that fits the visitor’s intent.
SEO & Local SEO
Be found when your next customer is searching.
Turn the services you offer into a clear search journey—from useful pages and local visibility to an enquiry your team can follow up.
Bob Major Heating & Cooling · Report excerpt
Explore the selected reportsPrices cover the listed scope. Additional work and external costs are quoted separately.
A practical approach
Connect the search to the right page.
A useful SEO plan starts with what customers need to find, then checks whether your website can deliver it.
Make important pages discoverable
Review navigation, internal links and indexability so search engines can reach and understand the pages that matter.
Review enquiries alongside visibility
Compare search performance with qualified enquiries over an agreed period. Record changes and seasonal effects before deciding what to prioritise next.
Search visibility takes ongoing work; inclusion and ranking are not guaranteed.
Platform reference: Google Search: SEO starter guide
SEO & Local SEO
What we’ll deliver.
Build a monthly search plan for one website and one genuine service area, with agreed page improvements, content briefs and enquiry review.
- Your website gets visits, but too few useful enquiries.
- Customers cannot tell which areas or services you cover.
- You need a repeatable plan, not a list of ranking promises.
Establish the search baseline
Review technical issues, priority services, local coverage and current enquiry tracking.
How we check it
Record the starting pages, date range, service area and definition of a qualified enquiry.
Improve five priority pages
Work on agreed page content, internal links and search intent each month.
How we check it
List the changed URLs and check that each page explains the service and contact route.
Brief the next useful content
Prepare two briefs with reader questions, an outline, evidence requirements and internal links.
How we check it
Assign a writer and reviewer; identify original business facts still needed.
Review enquiries and next priorities
Discuss completed work alongside search visibility and available lead-quality records.
How we check it
Separate delivered changes, observed results and tracking gaps in the monthly review.
Your handover
Priority roadmap, page change log, two monthly content briefs and a report linking search activity to the available enquiry data.
Included scope and boundaries
- 1 website and 1 genuine service area/location
- baseline technical and local audit
- 5 priority page improvements/month
- 2 content briefs/month
- 1 monthly qualified-enquiry report and review
Outside this scope: New website build, paid ads, content writing beyond agreed scope, directory fees and guaranteed positions
Scope and investment
Plan the work and the budget together.
$750 – $1,500 / month
First roadmap in 10 business days; rolling monthly delivery
Additional costs
$300 – $600 initial baseline if not included
What changes the cost?
Add locations, writing or implementation hours as separately costed work
Working with your budget
If the full scope is beyond your budget, we’ll prioritise the most useful work and agree a smaller first phase with you.
What we need from you
- Website
- services/coverage
- present enquiry tracking
Share what is available. We’ll identify any missing access or inputs during scoping.
Published prices apply to the listed scope. Deliverables, timing, revisions and external costs are confirmed before work starts.
View a delivery checklist for this service
A first 90 days of local search work
An illustrative delivery approach to help you review the scope. This is a planning example, not a client case study.
| Stage | Example work | Acceptance or decision |
|---|---|---|
| Days 1–30 | Confirm one location, priority services and enquiry definitions; review access and baseline pages. | Approved roadmap; test enquiry recorded once. |
| Days 31–60 | Improve the agreed service pages and prepare the first content briefs. | Published changes logged; client review completed. |
| Days 61–90 | Review relevant enquiries, search demand and completed work; set the next priorities. | Separate observed changes from conclusions about their cause. |
A ScaleXSol product
ScaleXBizz
Local discovery & business listings
Help customers find service providers by category and location. ScaleXBizz brings business profiles, service information and contact details into one place.
- Search by service and location
- Business profiles and service details
- Direct contact with providers
- Business listing submissions
For a business owner
Prepare your business name, category, service location, website and contact information. Use the directory enquiry to discuss a listing and who can keep its information current.
For someone finding a provider
The directory supports discovery by service and location, with profiles and provider contact details. Tell us the service and area you need when asking about access.
How are listings approved and priced?
Request the current listing options, review criteria and any charges before submitting business information. A listing does not imply a guaranteed enquiry volume or a paid endorsement.
From the supplied reports
A closer look at the reports.
Explore the screenshots and open each project’s case study for context. Select an image to inspect it in the viewer.
Google Search Console
Bob Major Heating & Cooling
Search performance over time
Clicks, impressions, click-through rate and position within the screenshot’s reporting window.
Google Search Console
The Valley Connect
Organic search activity
Search performance as captured in the supplied report; filters and figures are unchanged.
Google Search
RoLik Plumbing
A service page in search
The captured search result for a plumbing service query; rankings vary by location and time.
On-page SEO
USA Security & Protection Group
Titles, descriptions and canonical URL
A page-level metadata check showing the title, description, indexability and canonical URL.
PageSpeed Insights
USA Security & Protection Group
Mobile page experience
A mobile test snapshot with the original performance and page-quality scores.
Google AI Overview
Cruz Comfort Heating & Air
AI search visibility snapshot
A captured AI Overview for a service query; this is a snapshot rather than an ongoing ranking claim.
Each image is a separate report excerpt. Reporting windows and filters may differ; screenshots alone do not establish sales, growth or an ongoing ranking.
Explore the projects behind these reports.
Read the business context, documented work and results shown in each screenshot.
Browse project case studiesCompare related services
- Keep a local profile accurate
Profile setup, posts and review workflows.
- Understand the problems first
An audit to hand to your team.
- Implement agreed technical fixes
A bounded development sprint.
Before you decide
Questions worth asking.
Will this bring qualified calls, and what will you do every month?
The monthly work combines a prioritised roadmap, agreed page improvements, content briefs and an enquiry review. Qualified calls depend on local demand, your offer, the website and follow-up as well as search visibility. Agree which services and locations matter, then distinguish relevant enquiries from spam, existing customers and unsuitable jobs. A search report alone does not establish sales impact.
Should I choose website SEO, Business Profile management or both?
Choose website SEO for service-page discovery and site improvements. Choose Business Profile management for profile information, posts and review workflows. If both need work, scope one combined plan with shared reporting and no duplicated tasks.
Who writes and publishes the content?
The starting SEO scope includes content briefs and agreed page improvements. New article production, photography and work beyond those limits need a separate line item. Agree the writer, reviewer and publisher before the first content task.
What is the starting budget and what is separate?
$750 – $1,500 / month. $300 – $600 initial baseline if not included These are published USD prices. The written quote must state the complete cost, payment schedule and applicable taxes.
When can the work begin and what do you need from me?
First roadmap in 10 business days; rolling monthly delivery. To scope the work, prepare: Website; services/coverage; present enquiry tracking. The schedule starts after the required access, inputs and approvals are ready.
How are revisions, extra work and support agreed?
Use the listed deliverables and exclusions as the starting point. The quote must state acceptance checks, review rounds, payment stages, cancellation arrangements and any ongoing support. Requested additions need an agreed cost and schedule before implementation.
Getting started
Keep exploring
Your next useful step.
Start with the right questions
Plan my projectLet’s scope your next step.
Tell us where you are, what needs to change, and what success would look like for your business.