Start with the services that matter
Choose a small set of commercially important services. For each, record the customer’s problem, the work you accept, your real coverage and who handles enquiries. A page should help someone decide whether you can help them before it asks them to contact you.
Search opportunities and domain overview
Review search demand, keyword coverage and referring-domain context together.
Align the website and Business Profile
Check names, contact details, opening hours and service information against your current operations. Give useful service pages a clear route from the main navigation. Treat the website and profile as different customer touchpoints with consistent facts.
Review quality, not just volume
Define a qualified enquiry with your team. Record enquiries that fall outside your area or services as well as those that become bookings. Use these patterns to improve information and follow-up; visibility alone does not show whether the business benefited.
Put the guidance to work
Capture your starting point, assign an owner to the next action, and decide what evidence will confirm that it worked.
Discuss this with us