Define the business action
Decide whether the priority is a qualified call, booked consultation, purchase or repeat order. Agree how the team will recognise a useful result.
Digital Marketing
Choose the next channel with a clearer plan.
Bring your goals, budget and sales capacity together before committing to another marketing channel.
Prices cover the listed scope. Additional work and external costs are quoted separately.
A practical approach
Choose channels around a measurable action.
A connected marketing plan gives each channel a job and makes the handoff to your sales process clear.
Connect the customer journey
Match the audience and message to an appropriate landing page, follow-up route and person responsible for responding.
Review quality before expansion
Compare channel activity with the actions and lead quality recorded by the business. Use that evidence to adjust targeting, content and the next phase of work.
Conversion definitions and platform attribution need to be agreed before comparing channel reports.
Platform reference: Google Ads: understanding conversions
Digital Marketing
What we’ll deliver.
Choose and coordinate up to two marketing channels around one business goal, with shared measurement and a 90-day plan.
- You are spreading a small budget across too many channels.
- Reporting shows activity but not business decisions.
- You need to separate agency fees, media spend and creative work.
Clarify the offer and audience
Review the customer, purchase decision, business goal and capacity to handle demand.
How we check it
Agree one primary outcome and the rules for identifying a useful enquiry.
Build the 90-day channel plan
Choose up to two channels based on demand, available assets, urgency and budget.
How we check it
Show why each channel fits and what must be ready before it starts.
Coordinate campaign delivery
Manage the agreed channels with clear owners for creative, landing pages and follow-up.
How we check it
Record launch dependencies and keep shared tracking work from being duplicated.
Review spend and lead quality
Compare channel activity with qualified leads and the sales team’s feedback.
How we check it
Separate agency fees, media, software and production costs in the review.
Your handover
Channel plan, responsibilities and budget breakdown, monthly spend and qualified-lead review, and the next priority list.
Included scope and boundaries
- 1 business/market
- audience and offer workshop
- a 90-day channel plan
- management of up to 2 agreed channels
- monthly spend and qualified-lead report
- monthly priority review
Outside this scope: Media spend, new website, large creative production and email software
Scope and investment
Plan the work and the budget together.
$1,500 – $3,000 / month
2-week strategy; monthly campaign cycle
Additional costs
$500 – $1,000 strategy/onboarding
What changes the cost?
Channel additions and creative work itemised; SEO/ads/email line items define actual package
Working with your budget
If the full scope is beyond your budget, we’ll prioritise the most useful work and agree a smaller first phase with you.
What we need from you
- Business goal
- active channels
- budget band incl. not sure
Share what is available. We’ll identify any missing access or inputs during scoping.
Published prices apply to the listed scope. Deliverables, timing, revisions and external costs are confirmed before work starts.
View a delivery checklist for this service
A channel-selection workshop
An illustrative delivery approach to help you review the scope. This is a planning example, not a client case study.
| Stage | Example work | Acceptance or decision |
|---|---|---|
| Local enquiries | Review search demand, service-area fit and the ability to answer enquiries. | Compare search acquisition with local visibility work. |
| Store growth | Review product margin, stock, conversion journey and repeat purchases. | Compare acquisition with email lifecycle opportunities. |
| Launch decision | Select one or two channels and a complete operating budget. | Assign creative, lead follow-up and measurement owners. |
View illustrative platform examples
Tools and delivery
Platform examples
Illustrative platform screens show the type of work and reporting. These are not client results.
Google Analytics 4
Traffic acquisition by channel
Compare acquisition channels using the same date range and event definitions.
Meta Ads Manager
Ad creative and placement review
Review the offer, copy, visual and destination as one ad experience.
Klaviyo
Lifecycle email flow
Map consent, timing, useful messages and exit conditions before activating a sequence.
Looker Studio
Marketing overview dashboard
Connect channel activity, enquiry quality and spend in one reporting view.
Optional delivery walkthroughs · illustrative
Project walkthroughs
All project walkthroughsFrom idea to something you can inspect.
Explore eight illustrative projects, from the initial brief to delivery and acceptance. Businesses and data in these walkthroughs are fictional.
Paid acquisition
Ridgewell Roofing
Turning paid enquiries into a reviewable sales pipeline.
Illustrative project
Explore the walkthroughCompare related services
- Reach active search demand
Search campaigns with a separate media budget.
- Test social acquisition
Creative, offer and audience testing.
- Follow up and retain
Campaign sends or automated lifecycle flows.
Before you decide
Questions worth asking.
Which channels should I pay for first?
Begin with the business goal, available demand, sales capacity and measurement. The starting plan manages up to two agreed channels; it is not every service on this site bundled together. A local company with active search demand may prioritise search and a conversion page; a repeat-purchase store may prioritise acquisition and lifecycle email. Confirm the choice using your baseline.
How is the combined budget worked out?
Separate agency management, media, creative production, software and one-time setup. Reuse shared tracking and reporting across the chosen channels instead of charging for the same task twice.
Can we start with one channel?
Yes. Choose a bounded initial scope if measurement, creative capacity or budget would be stretched across two channels. Record what would justify adding the second channel and who handles the resulting enquiries.
What is the starting budget and what is separate?
$1,500 – $3,000 / month. $500 – $1,000 strategy/onboarding These are published USD prices. The written quote must state the complete cost, payment schedule and applicable taxes.
When can the work begin and what do you need from me?
2-week strategy; monthly campaign cycle. To scope the work, prepare: Business goal; active channels; budget band incl. not sure. The schedule starts after the required access, inputs and approvals are ready.
How are revisions, extra work and support agreed?
Use the listed deliverables and exclusions as the starting point. The quote must state acceptance checks, review rounds, payment stages, cancellation arrangements and any ongoing support. Requested additions need an agreed cost and schedule before implementation.
Getting started
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ExploreStart with the right questions
Plan my projectLet’s scope your next step.
Tell us where you are, what needs to change, and what success would look like for your business.