Email Marketing

Make each email part of a useful customer journey.

Plan relevant campaigns and agreed lifecycle messages around your audience, permissions and business goals.

Service pricing · USD$400 – $800 / month for campaigns

Delivery planning

2-week campaign setup or 2–4-week flow build

Plan my campaigns or lifecycle flows

Prices cover the listed scope. Additional work and external costs are quoted separately.

From interest to the next action

The right message.
At a moment that matters.

Explore how an email journey can work for your business. Each one connects a customer action to relevant messages, a clear next step and a sensible stopping point.

Make the first introduction count.

Help a new subscriber understand your offer and take one useful next step.

The journey

Entry trigger
A new email subscription is confirmed
First message
Introduce your brand and deliver the promised resource or offer.
Before the next send
Check subscription status and whether the intended action already happened.
Follow-up message
Answer a common question and guide the subscriber to a relevant product or service.

Exit rulesUnsubscribed, suppressed or the agreed goal is reached.

Message example

Subject: A good place to start
Preview: The essentials, picked for you.

Welcome. Let’s find your next step.

Thanks for joining us. Here’s the guide you asked for, plus a simple way to explore what fits your needs.

Explore the essentials

A recognisable sender. One clear action. An easy way to unsubscribe.

What we would measure

Relevant site visits, enquiries or first purchases.

Platform reference: Klaviyo’s welcome-series guidance

Continue a purchase conversation.

Give an eligible shopper a useful route back to an unfinished checkout.

The journey

Entry trigger
Checkout starts and no order follows within the agreed delay
First message
Show the saved items and a working return-to-checkout link.
Before the next send
Check for a completed order before every message; honour suppression rules.
Follow-up message
Address delivery, product or checkout questions before another reminder.

Exit rulesOrder placed, unsubscribed, suppressed or the sequence ends.

Message example

Subject: Still deciding? We can help.
Preview: Your selected items and a little extra help.

Pick up where you left off.

Return to your selected items when you’re ready. Have a question about the product or delivery? Reply and our team can help.

Return to checkout

A recognisable sender. One clear action. An easy way to unsubscribe.

What we would measure

Completed orders, with the attribution window recorded.

Platform reference: Klaviyo’s abandoned-cart guidance

Keep helping after the purchase.

Make the product easier to enjoy and give customers a clear route to support.

The journey

Entry trigger
An order event arrives from the connected store
First message
Share useful product guidance at an appropriate point after purchase.
Before the next send
Check order status and avoid overlapping order or shipping notifications.
Follow-up message
Check in after expected delivery and invite relevant feedback or questions.

Exit rulesOrder cancelled or refunded, unsubscribed, or suppressed.

Message example

Subject: Get more from your new purchase
Preview: A few useful tips for getting started.

A little help goes a long way.

Here are a few care and setup tips for your new purchase. If something needs a closer look, reply and we’ll point you in the right direction.

Read the care guide

A recognisable sender. One clear action. An easy way to unsubscribe.

What we would measure

Customer replies, helpful feedback and repeat orders over time.

Platform reference: Klaviyo’s post-purchase guidance

Keep a warm enquiry moving.

Help a prospective customer move from an enquiry to a useful conversation.

The journey

Entry trigger
An enquiry is recorded with permission for the relevant follow-up
First message
Acknowledge the request and explain the next step.
Before the next send
Check replies, bookings and the enquiry status before following up.
Follow-up message
If still awaiting a response, offer a clear booking or reply route.

Exit rulesReplied, booked, marked closed, opted out or suppressed.

Message example

Subject: Let’s talk about your project
Preview: Choose a time or reply with a few details.

Your next step, made simple.

Thanks for telling us what you need. Choose a convenient time to talk, or reply with the details that matter most to your project.

Choose a time to talk

A recognisable sender. One clear action. An easy way to unsubscribe.

What we would measure

Qualified replies and completed bookings.

ScaleXSol planning example for a service business.

Email Marketing

What we’ll deliver.

Plan up to four monthly email campaigns for one business and audience, using a reusable template and agreed segmentation.

Emails go out without a consistent plan.
Acquisition and retention messages overlap.
Platform costs and content work need clearer boundaries.

Review the audience and sender setup

Check platform access, audience source, forms and suppression rules.

How we check it

Confirm which contacts should receive each message and identify setup gaps.

Build the reusable email template

Create a layout that fits the offer and editing needs.

How we check it

Check links, mobile layout, reply destination and the unsubscribe route.

Prepare four planned campaigns

Edit supplied copy and complete two review rounds within the agreed campaign scope.

How we check it

Approve the segment, message, destination links and send schedule.

Review delivery and useful actions

Report campaign activity and the business outcomes available from the connected systems.

How we check it

Separate campaign sends from additional automated-flow, migration or repair work.

Your handover

Campaign calendar, reusable email template, approved sends and a monthly outcome report.

Prepare my service brief

Included scope and boundaries

1 audience/business
up to 4 campaign sends/month
one reusable email template
copy editing and 2 review rounds
segmentation/suppression checks
monthly outcome report

Outside this scope: Purchased-list acquisition, guaranteed inbox placement, unlimited copy, software and complex integrations

Scope and investment

Plan the work and the budget together.

Published pricing · USD

$400 – $800 / month for campaigns

2-week campaign setup or 2–4-week flow build

Additional costs

$750 – $1,500 one-off for a 3-flow starter build; platform separate

What changes the cost?

The separate flow starter covers up to three workflows with two messages each. Campaign sends and lifecycle automation are itemised separately.

Working with your budget

If the full scope is beyond your budget, we’ll prioritise the most useful work and agree a smaller first phase with you.

What we need from you

Platform
audience source
campaign/flow goal

Share what is available. We’ll identify any missing access or inputs during scoping.

Published prices apply to the listed scope. Deliverables, timing, revisions and external costs are confirmed before work starts.

Budget planning · USD

See setup and running costs together.

These editable example inputs are assumptions, not a quote or a vendor price. Replace them with your actual allowances. Taxes and unlisted work are excluded. A zero means excluded from this scenario, not included free.

View a delivery checklist for this service

A two-message enquiry follow-up

An illustrative delivery approach to help you review the scope. This is a planning example, not a client case study.

Stage	Example work	Acceptance or decision
Message 1 · after an enquiry	Subject: Your project enquiry. Body: Thanks for sharing your plans. Please reply with your preferred appointment window and any useful project details.	Send only after the enquiry is recorded; route replies to the assigned person.
Message 2 · if still awaiting a reply	Subject: Still planning your project? Body: If you would like to continue, reply with a convenient time. If your plans have changed, let us know.	Stop when the customer replies, books or is marked closed.
Before activation	Confirm sender, timing, audience and exit conditions.	Test delivery, links, replies and suppression using approved test contacts.

Download the example checklist · CSV

Ready before the first send

A good campaign starts
before the subject line.

Sender identity

Review your sending domain, SPF, DKIM and DMARC with the platform’s setup guidance. Confirm who can make any required DNS changes.

Audience & permissions

Confirm where contacts came from, which messages they expect, and how unsubscribes and suppression lists are respected.

A complete test journey

Check mobile rendering, personalisation, links, event triggers, reply routing and exit rules before switching a flow on.

Google recommends SPF, DKIM and DMARC for sending domains. Its bulk-sender requirements also include one-click unsubscribe for marketing and subscribed messages. Read Google’s sender guidelines

Reporting that helps you decide

Look beyond the open rate.

Apple Mail privacy features can inflate opens, and security bots can affect both opens and clicks. We review available filtering and compare these signals with customer actions.

How Brevo explains privacy and bot activity

What your monthly email review covers
Area	What we review	Why it matters
Delivery health	Delivered messages, bounces, complaints and unsubscribes.	Check list quality and sending conditions.
Meaningful engagement	Unique clicks, with available bot filtering and reporting settings noted.	See which message and destination deserve attention.
Customer actions	Replies, bookings or orders, when the required tracking is connected.	Connect the campaign to the action you wanted.
The next test	One proposed change, its purpose and how we will assess it.	Turn the report into a decision for the next send.

Platform-attributed revenue is reported with its attribution window. It is not, by itself, proof of additional revenue caused by email. Tracking setup and any missing data are recorded with the report.

Official Google, Klaviyo and Brevo resources reviewed October 2, 2026.

View illustrative platform examples

Tools and delivery

Platform examples

Illustrative platform screens show the type of work and reporting. These are not client results.

Klaviyo

Lifecycle email flow

Map consent, timing, useful messages and exit conditions before activating a sequence.

Brevo

Campaign email and audience setup

Review campaign content, audience selection and subscription controls.

Google Analytics 4

Traffic acquisition by channel

Compare acquisition channels using the same date range and event definitions.

Google Analytics 4

Purchase funnel exploration

Follow the steps from product discovery through checkout and purchase.

Optional delivery walkthroughs · illustrative

Project walkthroughs

From idea to something you can inspect.

All project walkthroughs

Explore eight illustrative projects, from the initial brief to delivery and acceptance. Businesses and data in these walkthroughs are fictional.

Illustrative Google Ads dashboard with conversion data. — DataGoogle Ads · Supplied illustration

Paid acquisition

Ridgewell Roofing

Turning paid enquiries into a reviewable sales pipeline.

Illustrative project

Explore the walkthrough

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Before you decide

Questions worth asking.

Do you handle campaigns, automated flows, or both?

The monthly campaign offer covers four planned sends. The separate flow starter covers three automated journeys with up to two messages in each. Choose campaigns for timely updates and promotions; choose flows for agreed lifecycle triggers. Platform subscriptions, additional production and larger journeys are separate costs.

Which email journey should we build first?

Start with the customer action that needs the most support: a new subscription, unfinished checkout, recent purchase or unanswered enquiry. The journey explorer on this page shows possible messages and exit rules. We confirm the events your platform can actually track before choosing the three starter flows.

Can you work with our existing email platform?

Share the platform and connected store or CRM. We review access, available events, templates and suppression controls before confirming the work. A platform migration or custom integration is quoted separately.

How will you judge campaign performance?

We agree the intended action before sending, then review delivery, filtered engagement where available, and connected replies, bookings or orders. Open rates alone do not establish success. Attribution windows, reporting settings and missing tracking are noted in the review.

What access and audience information do you need?

The sending platform, audience source, existing forms, sender setup and business rules for who receives each message. Review suppression and unsubscribe behaviour before enabling a flow; migration and deliverability repair need separate diagnosis.

What is the starting budget and what is separate?

$400 – $800 / month for campaigns. $750 – $1,500 one-off for a 3-flow starter build; platform separate These are published USD prices. The written quote must state the complete cost, payment schedule and applicable taxes.

When can the work begin and what do you need from me?

2-week campaign setup or 2–4-week flow build. To scope the work, prepare: Platform; audience source; campaign/flow goal. The schedule starts after the required access, inputs and approvals are ready.

How are revisions, extra work and support agreed?

Use the listed deliverables and exclusions as the starting point. The quote must state acceptance checks, review rounds, payment stages, cancellation arrangements and any ongoing support. Requested additions need an agreed cost and schedule before implementation.

Keep exploring

Your next useful step.

guide

Let’s scope your next step.

Tell us where you are, what needs to change, and what success would look like for your business.

Plan my project

Make each email part of a useful customer journey.

The right message.At a moment that matters.

Make the first introduction count.

Welcome. Let’s find your next step.

Continue a purchase conversation.

Pick up where you left off.

Keep helping after the purchase.

A little help goes a long way.

Keep a warm enquiry moving.

Your next step, made simple.

What we’ll deliver.

Review the audience and sender setup

Build the reusable email template

Prepare four planned campaigns

Review delivery and useful actions

Your handover

Plan the work and the budget together.

$400 – $800 / month for campaigns

Additional costs

What changes the cost?

Working with your budget

What we need from you

See setup and running costs together.

A two-message enquiry follow-up

A good campaign startsbefore the subject line.

Sender identity

Audience & permissions

A complete test journey

Look beyond the open rate.

Platform examples

Lifecycle email flow

Campaign email and audience setup

Traffic acquisition by channel

Purchase funnel exploration

From idea to something you can inspect.

Ridgewell Roofing

Questions worth asking.

Your next useful step.

Email campaign versus lifecycle automation

How we work

Portfolio and case studies

Ridgewell Roofing — Paid acquisition

UTM campaign URL builder

Let’s scope your next step.

The right message.
At a moment that matters.

A good campaign starts
before the subject line.