Develop an evidence-led angle
Use approved research, expert commentary or a useful resource. Check source quality and obtain permission for the business facts being shared.
Digital PR and link earning
Give publishers something worth referencing.
Develop a useful story or evidence-led asset, then approach relevant publications with a clear reason to care.
Prices cover the listed scope. Additional work and external costs are quoted separately.
A practical approach
Earn attention with something worth covering.
A practical digital PR campaign starts with an original story and a reason the intended publication’s audience would care.
Match the publication
Build a relevant prospect list and tailor the pitch to the outlet. Agree who can answer follow-up questions and approve factual corrections.
Report actual coverage
Record published mentions and links with their live URLs and context. Treat editorial acceptance as the publisher’s decision rather than a promised placement.
Link schemes intended to manipulate rankings are not a substitute for credible editorial coverage.
Platform reference: Google Search: spam policies and link spam
Digital PR and link earning
What we’ll deliver.
Develop one substantiated story and supporting asset, then pitch relevant publications with a documented outreach process.
- You have expertise but no clear editorial angle.
- You want visibility without a promise of purchased rankings.
- You need ownership and approval over claims used in outreach.
Develop a defensible angle
Review the business’s expertise, original data or timely story.
How we check it
Confirm evidence sources, publication permission and the spokesperson for follow-up.
Create the supporting asset
Prepare one useful resource, commentary piece or research-led asset.
How we check it
Check every material claim against its source and approve the final version.
Pitch relevant publications
Research suitable outlets and send up to forty individual pitches with one follow-up.
How we check it
Keep a record of the publication, approach and response.
Verify any resulting coverage
Review published mentions and referral activity when coverage occurs.
How we check it
Distinguish verified coverage from pitches, paid placements and unconfirmed mentions.
Your handover
Approved story asset, publication research, pitch materials, outreach log and any verified coverage URLs.
Included scope and boundaries
- 1 original story angle
- 1 evidence-backed asset
- target-publication research
- up to 40 relevant individual pitches and one follow-up
- outreach/activity log
- coverage and referral review
Outside this scope: Purchased editorial influence, guaranteed placements, exact link counts and guaranteed SEO outcomes
Scope and investment
Plan the work and the budget together.
$3,500 – $6,000 / campaign
6–10 weeks
Additional costs
External research/design costs agreed separately
What changes the cost?
Data collection and asset production determine scope; earned editorial decisions remain external
Working with your budget
If the full scope is beyond your budget, we’ll prioritise the most useful work and agree a smaller first phase with you.
What we need from you
- Expertise/data available
- story angle
- market
Share what is available. We’ll identify any missing access or inputs during scoping.
Published prices apply to the listed scope. Deliverables, timing, revisions and external costs are confirmed before work starts.
View a delivery checklist for this service
A campaign brief and pitch outline
An illustrative delivery approach to help you review the scope. This is a planning example, not a client case study.
| Stage | Example work | Acceptance or decision |
|---|---|---|
| Story | Explain a useful local-service insight supported by a documented dataset. | Verify the source, method, sample limitations and publication permission. |
| Pitch | State the news value, key finding, evidence link and available spokesperson. | Tailor to each publication; no invented research or endorsements. |
| Handover | Deliver the approved asset, outreach log and any verified coverage. | Report no coverage plainly when no publication is confirmed. |
View illustrative platform examples
Tools and delivery
Platform examples
Illustrative platform screens show the type of work and reporting. These are not client results.
BuzzStream
Digital PR outreach planning
Keep prospect research, topic relevance and follow-up actions in one workspace.
Semrush
Search opportunities and domain overview
Review search demand, keyword coverage and referring-domain context together.
Notion
Search-led content brief
Turn search intent into page structure, evidence requirements and internal links.
Google Analytics 4
Traffic acquisition by channel
Compare acquisition channels using the same date range and event definitions.
Optional delivery walkthroughs · illustrative
Project walkthroughs
All project walkthroughsFrom idea to something you can inspect.
Explore eight illustrative projects, from the initial brief to delivery and acceptance. Businesses and data in these walkthroughs are fictional.
Local search
Cedarbrook Home Services
Connecting local search to the right service enquiry.
Illustrative project
Explore the walkthroughCompare related services
- Keep a local profile accurate
Profile setup, posts and review workflows.
- Improve website discovery
Ongoing service-page and search work.
- Understand the problems first
An audit to hand to your team.
Before you decide
Questions worth asking.
What do I pay for if a publisher does not cover the story?
You pay for the agreed campaign work: an angle, an approved supporting asset, a researched outreach list, up to forty pitches and follow-up. Publishers decide whether to cover the story. If there is no coverage, the asset, pitch materials and outreach record are still the deliverables; a placement or link is not guaranteed.
What kind of story can we pitch?
Start with defensible information: original research with a clear method, useful expert commentary or a timely business story. The asset and pitch must support their claims. Agree the sources and spokesperson before outreach.
How are earned links reported?
Record the published URL, date, story context and observable link details. Distinguish editorial coverage from paid placement, a pitch sent or an unconfirmed mention. Relevance matters alongside link metrics.
What is the starting budget and what is separate?
$3,500 – $6,000 / campaign. External research/design costs agreed separately These are published USD prices. The written quote must state the complete cost, payment schedule and applicable taxes.
When can the work begin and what do you need from me?
6–10 weeks. To scope the work, prepare: Expertise/data available; story angle; market. The schedule starts after the required access, inputs and approvals are ready.
How are revisions, extra work and support agreed?
Use the listed deliverables and exclusions as the starting point. The quote must state acceptance checks, review rounds, payment stages, cancellation arrangements and any ongoing support. Requested additions need an agreed cost and schedule before implementation.
Getting started
Start with the right questions
Plan my projectLet’s scope your next step.
Tell us where you are, what needs to change, and what success would look like for your business.