Use lowercase stable names and an agreed channel dictionary.
Free working resource
UTM campaign URL builder
Use the interactive builder below; this download preserves a consistent naming convention.
Your inputs stay in this browser. No account or email is required.
Example output / demonstrationDataMeta Ads Manager · AI-generated illustration
How to use it
Make the worksheet part of the work.
Do not include names, email addresses or other personal information.
Keep existing destination parameters and verify the landing page.
Never use campaign UTMs on ordinary internal navigation.
Worked example
https://example.com/offer?utm_source=newsletter&utm_medium=email&utm_campaign=autumn_launch
Keep exploring
Your next useful step.
Official reference