# UTM naming guide and builder

Use the interactive builder in this file; this download preserves a consistent naming convention.

## Your working notes

### Destination URL

[Complete here]

### utm_source

[Complete here]

### utm_medium

[Complete here]

### utm_campaign

[Complete here]

### utm_content (optional)

[Complete here]

### Owner and date

[Complete here]

## How to use

1. Use lowercase stable names and an agreed channel dictionary.
2. Do not include names, email addresses or other personal information.
3. Keep existing destination parameters and verify the landing page.
4. Never use campaign UTMs on ordinary internal navigation.

## Illustrative example

https://example.com/offer?utm_source=newsletter&utm_medium=email&utm_campaign=autumn_launch