Agree the conversion
Choose the calls, enquiries or purchases that matter. Check the conversion action and reporting setup before judging a campaign by platform totals.
Google Ads Management
Put your search budget behind a clear offer.
Connect Google Search campaigns, landing pages and qualified-enquiry tracking in one accountable plan.
Prices cover the listed scope. Additional work and external costs are quoted separately.
A practical approach
Connect the campaign to a business result.
A Google Ads account needs a clear offer, an appropriate destination and conversion measurement that reflects the work you want.
Match intent to the page
Organise targeting and ad messages around a relevant offer. Review the landing page and the team’s ability to respond to incoming enquiries.
Review quality and efficiency
Compare spend and tracked actions with qualified leads or orders. Record the changes being tested so the next optimisation has a clear rationale.
Advertising spend and management work are separate; tracked conversions still need business-quality review.
Platform reference: Google Ads: conversion tracking
Google Ads Management
What we’ll deliver.
Manage up to three search campaigns for one Google Ads account and market, with conversion checks and lead-quality review.
- You pay for clicks that do not become relevant enquiries.
- Campaigns and landing pages tell different stories.
- Agency fees and advertising spend are difficult to separate.
Define the market and useful lead
Confirm account status, service area, offer, media allowance and sales follow-up.
How we check it
Agree how genuine, unsuitable, duplicate and spam enquiries are identified.
Build the search campaigns
Structure up to three campaigns with relevant keywords, negatives and ad-copy variants.
How we check it
Match the search intent and ad message to the destination page.
Validate enquiry measurement
Check the agreed form/call route and conversion setup before launch.
How we check it
Verify the intended recipient and avoid counting failed or duplicate actions as leads.
Review queries, spend and quality
Check search terms and budgets weekly, then review qualified leads monthly.
How we check it
Record changes and separate management fees, media spend and other required costs.
Your handover
Campaign structure and keyword plan, ad variants, conversion QA and monthly qualified-lead review.
Included scope and boundaries
- 1 account/market
- up to 3 search campaigns
- keyword/negative plan
- ad-copy variants
- form/call conversion QA
- weekly search-term/budget checks
- monthly qualified-lead review
Outside this scope: Media spend, dedicated landing-page build, call software and guaranteed CPL
Scope and investment
Plan the work and the budget together.
$650 – $1,000 / month up to $5,000 media spend
7–10 business-day setup after access; weekly optimisation
Additional costs
$500 – $1,000 setup; media paid directly by client
What changes the cost?
Media spend above the stated allowance needs a separately agreed management fee or percentage with a minimum. Advertising spend remains separate.
Working with your budget
If the full scope is beyond your budget, we’ll prioritise the most useful work and agree a smaller first phase with you.
What we need from you
- Account status
- spend
- lead definition
Share what is available. We’ll identify any missing access or inputs during scoping.
Published prices apply to the listed scope. Deliverables, timing, revisions and external costs are confirmed before work starts.
Budget planning · USD
See setup and running costs together.
These editable example inputs are assumptions, not a quote or a vendor price. Replace them with your actual allowances. Taxes and unlisted work are excluded. A zero means excluded from this scenario, not included free.
View a delivery checklist for this service
Search campaign to qualified enquiry
An illustrative delivery approach to help you review the scope. This is a planning example, not a client case study.
| Stage | Example work | Acceptance or decision |
|---|---|---|
| Search and ad | Group an example roof-repair campaign around the relevant service area. | Check query relevance and exclude unsuitable intent. |
| Landing and enquiry | Match the ad to a clear repair page with a working contact route. | Test delivery and source capture before launch. |
| Sales review | Mark each enquiry qualified, unsuitable, duplicate or unresolved. | Review lead quality with campaign costs; track sales separately. |
Google Ads
Inside the campaign dashboards.
Clicks, conversions and ad spend.
Illustrative dashboards. Select an image to view the details.
Campaign reach
- Clicks
- 87.8K
- Impressions
- 2.14M
15 Apr – 30 Dec 2024
Conversion value
- Clicks
- 230
- Conversion value
- $1.1K
12 – 31 Dec 2024
Traffic and spend
- Clicks
- 87.8K
- Cost
- $2.7K
15 Apr – 30 Dec 2024
Long-term performance
- Clicks
- 194K
- Conversion value
- $201.8K
Q4 2022 – Q3 2026
Conversion efficiency
- Clicks
- 112K
- Conversions
- 1.38K
Sep 2025 – Sep 2026
Clicks and conversions
- Clicks
- 82K
- Conversions
- 1.1K
Sep 2025 – Sep 2026
View illustrative platform examples
Tools and delivery
Platform examples
Illustrative platform screens show the type of work and reporting. These are not client results.
Google Tag Manager
Event tagging and validation
Connect business events to defined triggers and check that tags fire once.
Google Analytics 4
Traffic acquisition by channel
Compare acquisition channels using the same date range and event definitions.
Google Analytics 4
Purchase funnel exploration
Follow the steps from product discovery through checkout and purchase.
Looker Studio
Marketing overview dashboard
Connect channel activity, enquiry quality and spend in one reporting view.
Optional delivery walkthroughs · illustrative
Project walkthroughs
All project walkthroughsFrom idea to something you can inspect.
Explore eight illustrative projects, from the initial brief to delivery and acceptance. Businesses and data in these walkthroughs are fictional.
Paid acquisition
Ridgewell Roofing
Turning paid enquiries into a reviewable sales pipeline.
Illustrative project
Explore the walkthroughCompare related services
- Choose the right channels
Plan one or two channels around the business goal.
- Test social acquisition
Creative, offer and audience testing.
- Follow up and retain
Campaign sends or automated lifecycle flows.
Before you decide
Questions worth asking.
How much goes to Google, how much goes to you, and what counts as a good lead?
Google media spend is paid separately from ScaleXSol management and setup. The published management allowance applies up to the stated media-spend limit. Define a good lead before launch: the right service, location and genuine buying intent, with spam and duplicates excluded. A tracked conversion is not automatically a qualified lead or a sale.
What happens after someone fills the form?
Agree the destination, sales owner and response process, then test a complete enquiry before spend begins. Landing-page development, advanced call tracking and CRM work need separate scope where required.
Can I see the complete first-month cost?
Use the budget planner below to add management, setup, media and software. It separates month one from ongoing spend. Values are planning inputs, not a binding quote or a prediction of leads.
What is the starting budget and what is separate?
$650 – $1,000 / month up to $5,000 media spend. $500 – $1,000 setup; media paid directly by client These are published USD prices. The written quote must state the complete cost, payment schedule and applicable taxes.
When can the work begin and what do you need from me?
7–10 business-day setup after access; weekly optimisation. To scope the work, prepare: Account status; spend; lead definition. The schedule starts after the required access, inputs and approvals are ready.
How are revisions, extra work and support agreed?
Use the listed deliverables and exclusions as the starting point. The quote must state acceptance checks, review rounds, payment stages, cancellation arrangements and any ongoing support. Requested additions need an agreed cost and schedule before implementation.
Getting started
Keep exploring
Your next useful step.
guide
Google Ads landing-page checklist
Explore guideGoogle Ads cost and agency fees
Explore guideGoogle Ads negative keyword workflow
Explore guideTrack calls and forms from Google Ads
Explore serviceLanding Page Development
Explore case studyRidgewell Roofing — Paid acquisition
Explore trustHow we work
Explore directoryPortfolio and case studies
ExploreStart with the right questions
Plan my projectLet’s scope your next step.
Tell us where you are, what needs to change, and what success would look like for your business.