Specific service discovery
Connect disposal-installation and plumbing queries with the right page.
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SEO case study · Plumbing services
RoLik Plumbing
Service-focused SEO for a local plumbing business
The supplied record pairs a service-specific search result with 52 organic clicks, 11.4K impressions and a desktop performance score of 96.
See the reported resultsThe brief
Requirements & expectations.
Match plumbing services to local demand, make location pages clear in search, and support the customer journey with a usable website.
Project priorities interpreted from the scope covered in the reports.
Clear page signals
Align the service title, description, URL and canonical.
Visible performance
Review organic search activity and page-quality checks together.
Delivery so far
What we’ve done so far.
The project work is organised below by SEO discipline, with the corresponding report evidence beside each area.
Search visibility
Rankings & search visibility
Service and location terms connect search visibility to a specific customer need.
Work documented
- Documented the search result for “disposal install brookline ma”.
- Connected the query with the garbage-disposal installation page.
What the evidence shows
The screenshot shows the business in that captured search context. It does not establish a permanent ranking.
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Measurement
Performance insights
Search Console reporting brings search visibility and visits into the same review.
Work documented
- Recorded clicks, impressions, click-through rate and average position.
- Included the daily trend so totals can be interpreted in their reporting window.
What the evidence shows
The captured report shows 52 clicks, 11.4K impressions, 0.5% average CTR and 23.8 average position.
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Page relevance
On-page SEO
The Newton plumbing service page is reviewed for a clear service message and consistent search metadata.
Work documented
- Documented the page title and meta description.
- Checked the displayed indexability and self-referencing canonical.
What the evidence shows
The report records a Newton-focused plumbing title and description, with an indexable URL and a self-referencing canonical.
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Website foundations
Technical SEO
The desktop page-experience check documents how the tested page performed.
Work documented
- Included a PageSpeed Insights desktop test and page preview.
- Recorded performance alongside accessibility, best-practice and SEO checks.
What the evidence shows
The captured desktop performance score is 96. The same test shows 91 accessibility, 100 best practices and 100 SEO.
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External activity
Off-page SEO
The off-page report includes a register of service-themed article URLs covering plumbing work in Newton, Wellesley and Brookline.
Work documented
- Kept the reported off-site URLs together in an activity register.
- Separated recorded placements from search-performance measures.
What the evidence shows
The register makes the reported activity inspectable. It does not, by itself, measure referral traffic or ranking impact.
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Project outcomes
The results so far.
The supplied record pairs a service-specific search result with 52 organic clicks, 11.4K impressions and a desktop performance score of 96.
52Search clicksView supporting report11.4KSearch impressionsView supporting report96Desktop performance scoreView supporting report
Reporting context
Results are transcribed from the supplied report collection. Individual captures can cover different dates or filters; they are not a single before-and-after comparison. Search positions and AI answers can change. Activity logs record reported work, without independently establishing live-link quality or sales attribution.
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