Local service relevance
Connect HVAC searches with the business’s Rahway and Linden service context.
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SEO case study · Heating and cooling
Bob Major Heating & Cooling
Search and local visibility for heating and cooling
The report records 64 organic clicks, 17.5K impressions and a mobile performance score of 90, with local-profile discovery and listing activity available as supporting evidence.
See the reported resultsThe brief
Requirements & expectations.
Make heating and cooling services visible to nearby searchers and keep website activity, profile discovery and technical checks in one review.
Project priorities interpreted from the scope covered in the reports.
Website usability
Review the mobile page experience alongside search presentation.
Transparent progress
Report search clicks, visibility and off-page activity separately.
Delivery so far
What we’ve done so far.
The project work is organised below by SEO discipline, with the corresponding report evidence beside each area.
Search visibility
Rankings & search visibility
Service and location terms connect search visibility to a specific customer need.
Work documented
- Documented the search result for “hvac rahway”.
- Connected the query with the heating-and-cooling website result.
What the evidence shows
The screenshot shows the business in that captured search context. It does not establish a permanent ranking.
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Measurement
Performance insights
Search Console reporting brings search visibility and visits into the same review.
Work documented
- Recorded clicks, impressions, click-through rate and average position.
- Included the daily trend so totals can be interpreted in their reporting window.
What the evidence shows
The captured report shows 64 clicks, 17.5K impressions, 0.3% average CTR and 25 average position.
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Website foundations
Technical SEO
The mobile page-experience check documents how the tested page performed.
Work documented
- Included a PageSpeed Insights mobile test and page preview.
- Recorded performance alongside accessibility, best-practice and SEO checks.
What the evidence shows
The captured mobile performance score is 90.
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Local discovery
Google Business Profile
The Business Profile work connects local discovery with the information customers see before making contact.
Work documented
- Recorded profile views, discovery terms and the Search/Maps device breakdown.
What the evidence shows
The captured discovery report records 387 profile views and fewer than 50 searches showing the profile.
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External activity
Off-page SEO
Business-listing and external-profile records provide a reviewable log of the off-page activity included in the project report.
Work documented
- Kept the reported off-site URLs together in an activity register.
- Separated recorded placements from search-performance measures.
What the evidence shows
The register makes the reported activity inspectable. It does not, by itself, measure referral traffic or ranking impact.
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Project outcomes
The results so far.
The report records 64 organic clicks, 17.5K impressions and a mobile performance score of 90, with local-profile discovery and listing activity available as supporting evidence.
64Search clicksView supporting report17.5KSearch impressionsView supporting report0.3%Average CTRView supporting report
Reporting context
Results are transcribed from the supplied report collection. Individual captures can cover different dates or filters; they are not a single before-and-after comparison. Search positions and AI answers can change. Activity logs record reported work, without independently establishing live-link quality or sales attribution.
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