Focus on the service need
Represent flat-roof installation and repair in local search.
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SEO case study · Roofing and construction
Richard Miller Construction
Roofing-service discovery across standard and AI search
The report combines 62 organic clicks, 17.2K impressions, a mobile performance score of 90 and a captured AI-answer mention for local roof repair.
See the reported resultsThe brief
Requirements & expectations.
Connect specific roofing needs with relevant local service content and keep search visibility, page quality and reported activity reviewable.
Project priorities interpreted from the scope covered in the reports.
Support the visit
Review mobile page quality alongside search presentation.
Document multiple discovery routes
Capture organic performance and the business’s appearance in an AI answer.
Delivery so far
What we’ve done so far.
The project work is organised below by SEO discipline, with the corresponding report evidence beside each area.
Search visibility
Rankings & search visibility
Service and location terms connect search visibility to a specific customer need.
Work documented
- Documented the search result for “flat roof installation amelia”.
- Connected the query with the Amelia flat-roof service page.
What the evidence shows
The screenshot shows the business in that captured search context. It does not establish a permanent ranking.
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Measurement
Performance insights
Search Console reporting brings search visibility and visits into the same review.
Work documented
- Recorded clicks, impressions, click-through rate and average position.
- Included the daily trend so totals can be interpreted in their reporting window.
What the evidence shows
The captured report shows 62 clicks, 17.2K impressions, 0.3% average CTR and 24.8 average position.
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Website foundations
Technical SEO
The mobile page-experience check documents how the tested page performed.
Work documented
- Included a PageSpeed Insights mobile test and page preview.
- Recorded performance alongside accessibility, best-practice and SEO checks.
What the evidence shows
The captured mobile performance score is 90. The same test records 97 accessibility, 96 best practices and 100 SEO.
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External activity
Off-page SEO
Business-listing and external-profile records provide a reviewable log of the off-page activity included in the project report.
Work documented
- Kept the reported off-site URLs together in an activity register.
- Separated recorded placements from search-performance measures.
What the evidence shows
The register makes the reported activity inspectable. It does not, by itself, measure referral traffic or ranking impact.
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Emerging search
AI search visibility
An AI Overview capture adds another view of local roofing-service discovery.
Work documented
- Documented the answer for “flat roof repair in amelia”.
- Kept the business mention and contractor-list context intact.
What the evidence shows
Richard Miller Construction is named in the captured overview. The image does not measure the frequency of that appearance or resulting enquiries.
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Project outcomes
The results so far.
The report combines 62 organic clicks, 17.2K impressions, a mobile performance score of 90 and a captured AI-answer mention for local roof repair.
62Search clicksView supporting report17.2KSearch impressionsView supporting report90Mobile performance scoreView supporting report
Reporting context
Results are transcribed from the supplied report collection. Individual captures can cover different dates or filters; they are not a single before-and-after comparison. Search positions and AI answers can change. Activity logs record reported work, without independently establishing live-link quality or sales attribution.
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