Define the deliverable
Separate page count from template count. Many pages can share a well-designed layout, while a single booking or account workflow may require substantial work. Record languages, content responsibility, accessibility needs and the systems the site must connect to.
Desktop and mobile design review
Review desktop and mobile layouts together before implementation.
Separate initial and recurring costs
Compare discovery, design, development, content entry and launch support. Then list hosting, licences, maintenance and third-party services. A lower build price may exclude work that another proposal includes, so compare the complete scope.
Agree how changes are handled
Write down the review rounds, decision owners and acceptance criteria. Identify what happens when new requirements arrive. A useful proposal makes the boundaries visible without forcing you to discover them after the project has started.
Put the guidance to work
Capture your starting point, assign an owner to the next action, and decide what evidence will confirm that it worked.
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