Create a controlled comparison
Choose a representative page and record the active theme and features. Repeat measurements under comparable conditions. Avoid attributing one noisy result to an app without checking when and how its script loads.
Crawl findings and technical priorities
Inspect crawl status, indexability and page-level findings before prioritising fixes.
Identify business dependencies
Ask which customer or operational function the tool supports. Look for duplicate features and remnants of removed tools. Confirm that a proposed removal will not break reviews, support, measurement or a buying workflow.
Validate the change
Test the feature and purchase journey after removal, deferral or replacement. Compare the same page and conditions. Keep the evidence and rollback instructions so the business can evaluate the performance benefit alongside lost functionality.
Put the guidance to work
Capture your starting point, assign an owner to the next action, and decide what evidence will confirm that it worked.
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