Protect important destinations
Identify valuable landing pages using available business and search evidence. Preserve useful content and map changed URLs to relevant equivalents. Avoid automatic homepage redirects for unrelated removed pages.
Migration URL mapping
Map source URLs to their destinations and record the redirect acceptance status.
Compare old and new templates
Check titles, headings, canonicals, internal links and visible product information. Confirm the new site can be crawled as intended when launched. Review pages with filters or alternate paths so signals do not conflict unintentionally.
Monitor with context
Track crawl errors and search changes after launch, while noting inventory, pricing and other marketing changes. A migration cannot promise zero fluctuation. The practical goal is to reduce avoidable disruption and resolve identified defects quickly.
Put the guidance to work
Capture your starting point, assign an owner to the next action, and decide what evidence will confirm that it worked.
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