Compare against real requirements
Test candidate themes with your product types, content lengths and navigation. Check how the team edits common sections. List the gaps that would require custom work instead of judging the theme by its showcase photography.
Storefront theme editor
Review storefront sections and the settings merchants can manage themselves.
Count the cost of adaptation
Estimate design changes, development, testing and future updates. A low-cost theme with extensive modifications can become more complex to maintain than expected. A custom build also needs documentation and a clear support owner.
Choose the smallest suitable approach
Use standard capabilities where they meet the business need. Reserve custom work for meaningful gaps. Put the decision, licences and update responsibilities in the project scope so the handover does not depend on unwritten assumptions.
Put the guidance to work
Capture your starting point, assign an owner to the next action, and decide what evidence will confirm that it worked.
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