Confirm control and business facts
Identify the account owner and use delegated access where appropriate. Check the business name, real operating model, phone, website and opening hours. Keep a dated record of what is wrong before making changes, especially when several people maintain the profile.
Business information in local results
A local listing reference for reviewing the name, location and customer-facing business details.
Review the customer’s decision
Use categories and service descriptions that accurately represent the business. Check whether current photos help a customer understand the service. Follow the website link on a phone and confirm that the landing page explains coverage and how to enquire.
Make maintenance a routine
Assign responsibility for holiday hours, service changes and review responses. Keep approval steps simple and document changes. Review profile interactions alongside actual enquiries without treating an interaction count as a count of new customers.
Put the guidance to work
Capture your starting point, assign an owner to the next action, and decide what evidence will confirm that it worked.
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