# SEO content brief

A complete brief structure that starts with the buyer decision.

## Your working notes

### Audience and decision

[Complete here]

### Primary intent

[Complete here]

### Existing URL or new-page justification

[Complete here]

### Proposed H1

[Complete here]

### Questions to answer

[Complete here]

### Original evidence

[Complete here]

### Internal links

[Complete here]

### Expert/reviewer

[Complete here]

### Acceptance and review date

[Complete here]

## How to use

1. Check whether an existing page already answers the intent.
2. Write the direct answer and specify original supporting evidence.
3. Provide service, resource and contextual internal-link destinations.
4. Review accuracy, accessibility and duplication before publishing.

## Illustrative example

Illustration: local plumbing business / choosing repair versus replacement. Use a qualified expert explanation and approved job images; link to the relevant service and contact form. Do not invent costs or customer outcomes.